Last Updated: August 13, 2026

Lakeside Heritage Resort (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, browse our accommodations, inquire about a stay, subscribe to our communications, or complete a reservation through our website or a third-party booking platform.

By accessing or using our website, you agree to this Privacy Policy. If you do not agree, please do not use our website.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Mailing or billing address
  • Reservation and stay information
  • Arrival and departure dates
  • Guest and party details
  • Special requests or accommodation needs
  • Newsletter subscription information
  • SMS marketing opt-in information
  • Communications submitted through our website or booking platform

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Time spent on the website
  • Referring websites
  • General location information
  • Website interaction data
  • Cookie and tracking information

2. How We Collect Information

We collect information when you:

  • Browse our website
  • Search availability
  • Submit an inquiry
  • Complete a reservation through Cloudbeds or another booking platform
  • Join our email list
  • Opt in to SMS communications
  • Contact us by email or through a website form
  • Communicate with us before, during, or after your stay

We may also collect certain information automatically through cookies and similar tracking technologies.

3. How We Use Your Information

We may use your information to:

  • Respond to inquiries
  • Process and manage reservations
  • Send booking confirmations and reservation updates
  • Provide guest communications before, during, and after your stay
  • Fulfill special requests when reasonably possible
  • Send newsletters and promotional emails if you opt in
  • Send SMS communications if you opt in
  • Improve our website and guest experience
  • Analyze website traffic and marketing performance
  • Protect our website, guests, and business
  • Prevent fraud or unauthorized activity
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

4. Reservations and Payments

Guests may search availability and reserve stays through our website using the Cloudbeds booking engine.

Reservation information and payment card data submitted during the booking process may be transmitted to and processed through Cloudbeds, Cloudbeds Payments, and applicable integrated payment processors.

Lakeside Heritage Resort does not directly store full payment card information on its website. Payment information is handled through secure, encrypted, and tokenized payment systems provided by Cloudbeds and its payment partners.

Your payment information may also be subject to the privacy and security policies of Cloudbeds and the applicable payment processor.

5. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to improve website performance, remember visitor preferences, understand how visitors interact with our website, and measure marketing effectiveness.

Depending on the services active on our website, these technologies may include:

  • Google Analytics
  • Meta Pixel
  • TikTok Pixel
  • Klaviyo
  • Microsoft Clarity
  • Other analytics, advertising, or email marketing technologies

You may control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain portions of our website, including availability searches or the booking experience.

6. Third-Party Services

We do not sell, rent, or trade your personal information.

We may share information with trusted third-party providers that help us operate our website, manage reservations, communicate with guests, and provide our services, including:

  • Cloudbeds and its integrated service providers
  • Payment processors
  • Website hosting and management providers
  • Online travel agencies and booking channels
  • Email marketing providers
  • SMS and guest communication providers
  • Website analytics providers
  • Advertising platforms
  • Fraud prevention and security providers
  • Professional advisers, including accountants, attorneys, and insurers
  • Legal or government authorities when required by law
  • A successor organization if our business is transferred, reorganized, or sold

These providers may only receive the information reasonably necessary to perform their services and are responsible for handling information according to their own privacy and security practices.

7. Email and SMS Communications

Email Communications

If you subscribe to receive emails from Lakeside Heritage Resort, we may send:

  • Reservation confirmations
  • Guest and arrival information
  • Property updates
  • Northern Michigan travel inspiration
  • Promotional offers
  • Resort news

You may unsubscribe from marketing emails at any time using the unsubscribe link included in each marketing email.

You may continue to receive transactional or reservation-related emails that are necessary to manage your stay.

SMS Communications

If you choose to receive SMS communications, you agree to receive recurring text messages regarding:

  • Reservation updates
  • Guest communications
  • Arrival and departure information
  • Property information
  • Promotional offers, when separately authorized

Message frequency varies. Message and data rates may apply.

Consent to receive promotional SMS messages is not required to make a reservation.

Reply STOP at any time to unsubscribe from eligible SMS communications.

8. Children’s Privacy

Our website and reservation services are intended for adults who are at least 18 years of age.

We do not knowingly collect personal information directly from children under 18 without the authorization of a parent or legal guardian.

If you believe we have collected personal information directly from a child without appropriate authorization, please contact us so we can review and remove the information when required.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our services
  • Manage and complete reservations
  • Maintain appropriate business and tax records
  • Comply with legal obligations
  • Resolve disputes
  • Prevent fraud
  • Enforce agreements

You may request the deletion of your personal information by contacting us. Certain information may be retained when required by law or for legitimate business purposes.

10. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

Reservation and payment information submitted through Cloudbeds is handled through systems designed to protect sensitive guest and payment data.

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Withdraw consent
  • Opt out of marketing communications
  • Request a copy of your personal information
  • Restrict or object to certain uses of your information

To exercise an applicable privacy right, please contact us using the information below. We may need to verify your identity before completing your request.

12. International Visitors and GDPR

If you are located within the European Union, European Economic Area, United Kingdom, or another jurisdiction with applicable privacy laws, you may have additional rights regarding your personal information, including:

  • Access
  • Correction
  • Erasure
  • Restriction of processing
  • Data portability
  • Objection to processing
  • Withdrawal of consent

You may also have the right to file a complaint with your local data protection or supervisory authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, or legal obligations.

Any changes will be posted on this page with an updated “Last Updated” date.

Your continued use of our website after changes are posted constitutes your acknowledgment of the revised Privacy Policy.

14. Contact Us

If you have questions regarding this Privacy Policy or how we handle your information, please contact us:

Lakeside Heritage Resort

Email: hello@lakesideheritageresort.com

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